Abstracts Sell off or Sell Out?: Experiential Marketing Using the Massive Jamaican Dancehall Market, 2005 – 2015 by Melville Brenton Cooke 1 Mar 2018 In April 2005 the Coalition of Corporate Sponsors banned Jamaican deejays Beenie Man and Bounty Killer from events they supported, after the two cursed while criticising homosexuals during a live…
