Abstracts… Sell off or Sell Out?: Experiential Marketing Using the Massive Jamaican Dancehall Market, 2005 – 2015 by Melville Brenton Cooke 1 Mar 201829 Jul 2018 In April 2005 the Coalition of Corporate Sponsors banned Jamaican deejays Beenie Man and Bounty Killer from events they supported, after the two cursed while criticising homosexuals during a live…
