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Institute of Caribbean Studies

Institute of Caribbean Studies

The University of the West Indies

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Tag: corporate sponsorship

Abstracts…

Sell off or Sell Out?: Experiential Marketing Using the Massive Jamaican Dancehall Market, 2005 – 2015 by Melville Brenton Cooke

1 Mar 201829 Jul 2018
In April 2005 the Coalition of Corporate Sponsors banned Jamaican deejays Beenie Man and Bounty Killer from events they supported, after the two cursed while criticising homosexuals during a live…
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The Institute of Caribbean Studies
The University of the West Indies
Mona, Jamaica
Tel: (876) 977-1951/970-6228 | Fax: (876) 977-3430
icsmona@uwimona.edu.jm
Monday-Friday 8:30-4:30

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